Why succeed when you can fail?
We’ve compiled for you the best ways to induce total indifference with your corporate video. Who do we thank?
1. Promote your company’s merits without reservation
You’re great and you tell everyone that. Donald Trump is your mentor. You have invented teleportation and no one can do without it anymore. But as long as you keep telling us, we’ll end up doubting. If you are so great, why do you need to say so? This is by far the number one way to miss your communication.
What if you still want to succeed? Analyze your target audience, draw up a typical portrait. And try to find out what their needs are and how you can help them. If you tell me you’re great, I don’t have to believe it. On the other hand, if your services help solve my problems, I might say to myself: ‘Wow, these people are great!
2. Insist on being interviewed for at least three hours
You have a lot to say about your company. And everything must be in the video. Shortcuts? Very little for you. And so much the worse if you are a little uncomfortable in front of the camera.
And for those who would still like to captivate the audience, what to do? First of all, you have to realize that an interview can be incredibly boring. To make it interesting, you have to apply the recipe described in point 1: talk about your clients and never talk about yourself. Telling a beautiful story with emotion, twists and thrilling developments. If you are not at ease in front of the camera, if speaking in public makes you nervous, there are solutions to be implemented through personal development. But in the meantime, prefer the use of a comedian or a voice-over, they are used to it and will do the job in a flash.
3. Use crappy stock music
Haaa stock music, what a great invention… A short passage on premium-beat or stock-music and that’s it! A little synth, a repetitive bass, how can we fail? In reality, there are 1,000 ways to screw up and the choice of music is crucial to the success of any video.
Let’s face it, stock music doesn’t necessarily mean a low-level catalog. If you look carefully, you can find wonders, but you have to be willing to spend some time. Another solution is to use sites with a better quality repertoire like musicbed.com or of course by hiring a composer who will make a unique custom soundtrack for your video creation.
4. Use seventies transitions
There’s nothing like a transition to energize your video. Why not use a circular shutter, like in Star Wars? Or a 3D cube, that must be something. Oh, we can even make a kaleidoscope! How cool is that?
Well, no. Not at all. It is true that with their appearance in the 70’s and 80’s, video transition effects have been very successful. But the result is that by abusing these figures of speech, one quickly ends up becoming veillot or even completely annoying. Generally, fades and glides are more than enough, but of course it depends on the style you plan to implement. In any case, never forget the basic rule: less is more.
5. Upload your corporate video to your website and wait
With the magic of the Web, you will inevitably receive billions of notifications, to you the glory and the beauty! However, as the days go by, the damn view counter remains hopelessly static. Oh rage, oh despair!
Ultimately, it all depends on the goal you set for yourself. Maybe your video is just to welcome visitors, in which case it doesn’t matter how many views it gets as long as the video is easily accessible. But if you’re looking for potential impact on a target audience, you need to have strategies in place. There are paying ways: Youtube for example allows you to finance a broadcast campaign. And there are free ways, by posting the video on as many media as possible with catchy titles.