It’s a very common question: how much does a professional video cost in Belgium? Before contacting an agency or videographer, many companies want to know if they should budget €1,000, €3,000, €8,000, or more. And the honest answer is that there isn’t a single price.
Just like for a website, building renovations, or a visual identity, the price depends on the level of support, complexity, number of deliverables, and the time required to do things well. A 60-second video can sometimes require more preparation, shooting, and editing than a simpler 3-minute video.
In this article, we provide concrete benchmarks for corporate video prices in Belgium in 2026: typical ranges, what influences the budget, what should appear in a quote, and often-forgotten costs. The goal is not to push you towards the highest quote, but to help you plan a professional video budget that aligns with your actual needs.
Why does the price vary so much in Belgium?
The corporate video cost varies primarily because not all videos require the same level of work. An interview filmed in your offices with a single camera, simple lighting, and basic editing is completely different from a scripted corporate video, shot in multiple locations, with motion graphics, voice-over, licensed music, and several versions for social media.
Therefore, the price does not depend solely on the final duration. It’s a common mistake to think that a one-minute video necessarily costs less than a three-minute video. If that one minute requires precise writing, multiple shots, a larger crew, motion graphics, and editing revisions, it can represent more work than a longer but more straightforward format. A television commercial can easily reach €20,000 or even €50,000 for just thirty seconds of content.
The main elements influencing the video production rate in Belgium are preparation, briefing, scripting, the number of shooting days or half-days, team size, camera, sound, and lighting equipment, the number of people interviewed, shooting locations, editing, subtitles, motion graphics, graphic design, music rights, social media adaptations, and delivery times. The more precision a project requires, the more human time the budget must incorporate.
Image rights should also not be underestimated, as they can quickly add up and depend on the territory and the means used for distribution: regional/national/international campaign, TV or Web rights, etc.
Price ranges to expect in 2026
For a simple interview video, you generally need to budget between €900 and €2,000 excluding VAT. This can be suitable for presenting a manager, featuring a client testimonial, explaining a service, or producing sober content for LinkedIn or a web page. At this budget level, the format often remains quite direct, with limited but sufficient preparation if the message is clear.
For a short corporate video, the budget is often between €2,000 and €5,000 excluding VAT. This is the type of format used to present a company, association, institution, service, or team. An event aftermovie is typically between €1,500 and €4,000 excluding VAT, depending on the on-site presence duration, number of cameras, potential interviews, and expected delivery speed.
For videos intended for social media, the price mainly depends on the number of content pieces to produce and how the shooting is organized.
A single short capsule can cost between €500 and €1,500 excluding VAT per content piece, depending on the level of preparation, shooting, editing, subtitles, and necessary adaptations.
However, in many cases, it is more advantageous to think in terms of campaigns rather than single videos. From the same shoot, it is possible to produce several formats: vertical videos, interview excerpts, short content for LinkedIn, Instagram, TikTok or YouTube Shorts, advertising variations, etc.
At POP Productions, a video content campaign for social media generally starts around €1,500 excluding VAT. The budget then varies depending on the number of videos, the duration of the shoot, the level of editorial support, the formats to be adapted, and the desired publication rhythm. You can find more information by clicking here.
The goal is therefore not just to produce “one more video,” but to create a content base that can be used over several weeks. The cost per video can then decrease significantly, while maintaining consistency in message, image, and distribution strategy.
For a more elaborate advertisement, with a creative concept, casting, sets, an expanded team, specific rights, or advanced post-production, budgets often start around €5,000 excluding VAT and can go much higher. These amounts are indicative: the most reliable approach is always to start with the objective, then build the appropriate format.
What is included in a clear video quote
A good corporate video quote should clearly explain what is included. Generally, it includes a briefing exchange, shoot preparation, format advice, the shoot itself, equipment adapted to the project, and then editing. Depending on the case, it may also include simple color grading, sound mixing, licensed music, and exports in the correct formats.
Subtitles, vertical versions, short formats, or adaptations for LinkedIn, Instagram, TikTok, or YouTube Shorts must be specified. They are not always automatically included, as they require additional time. A vertical version is not just a quick crop: it sometimes requires adapting the pace, text, shots, and mobile readability.
The quote must also mention the number of revisions or corrections included. For example, a first edit version, then one or two rounds of revisions. This is important to avoid misunderstandings. For a Belgian video agency like POP Productions, the objective is precisely to clarify this framework from the outset: what is included, what is not, and what can be added if the project evolves. If you wish, you can discover our video production offers by clicking here.
Costs often overlooked in a video project
Some costs are not always immediately apparent. Location scouting, scriptwriting, preparing interview questions, or finding an editorial angle may seem secondary, but they strongly influence the quality of the result. A well-prepared video is often shot faster and edited more efficiently.
Other costs appear in post-production: motion graphics, subtitling, translation, voice-over, music licensing, stock footage purchase, graphic design, or creation of vertical versions. If your video needs to exist in French, Dutch, and English, for example, you need to budget for translation time, subtitle integration, and verification.
You also need to consider travel expenses, usage rights, potential filming permits, urgent deadlines, and additional corrections. A very low quote may be perfectly suitable for a simple need, but it often implies less preparation, less shooting time, less post-production, or fewer delivered versions. The important thing is to know this before starting.
One day of shooting, multiple content pieces
An important question to ask is: do you really need to produce only one video? At POP Productions, we often encourage clients to think of shooting as producing video material. In other words, a half-day or full day of shooting can be used to create several useful content pieces, not just one main video.
For example, instead of producing only a two-minute video for your website, you can plan a main video, three short capsules for LinkedIn, two vertical formats for Instagram, TikTok, or YouTube Shorts, a few interview excerpts, and images usable in an advertising campaign. The shoot is then designed from the outset to capture the right shots, messages, and formats.
The budget sometimes increases slightly due to more editing and exports. But the cost per content piece decreases significantly. For an SME, an institution, or an association, this is often smarter than launching a new shoot a few weeks later. It’s also a more concrete way to make a day of video production in Brussels or elsewhere in Belgium profitable.
How to define the right video budget for 2026?
Before requesting a quote, start by clarifying the objective. What is the video for? Where will it be broadcast? Who should see it? Should it persuade, explain, recruit, sell, reassure, train, or simply document an event? A video intended for a homepage does not have the same constraints as a LinkedIn capsule or an advertisement broadcast in a campaign.
Also, ask yourself how many formats you need to plan for. Do you need just one horizontal video? A short version? A vertical format? Subtitles? Multiple languages? Interview excerpts? Do you already have a clear message or do you need support with the writing? These questions help avoid a quote that’s too vague or an underestimated budget.
Beware, the right budget is not necessarily the lowest possible. It’s the one that matches the actual use of the video. If your content needs to remain on your site for several years, present your company to prospects, or support major recruitment efforts, it probably deserves more preparation than a one-off internal video. The corporate video price should always be considered in relation to the importance of the message.
Should you always choose the cheapest quote?
Not necessarily. A cheaper quote can be perfectly suitable for a simple need: a quick interview, a straightforward capture, an internal video, or event content without major constraints. In this case, there’s no need to overproduce. The right provider should also know when a simple format is sufficient.
However, if the video needs to represent your image, reassure clients, explain a complex offer, support a campaign, or have a long lifespan on your website, preparation and finishing matter a great deal. A clean image is not always enough. It also requires a clear message, an appropriate pace, quality sound, legible subtitles, and editing that truly serves the objective.
The risk of an overly tight budget is not necessarily getting a bad video. Rather, it’s producing a technically correct video that is not very useful. It exists, it’s delivered, but it’s not really watched, not really understood, or not suitable for the channels where you want to publish it. This is often where strategic support makes the difference.
Request a quote tailored to your objective
The price of a corporate video in Belgium can range from a few hundred euros to several thousand euros. The difference between a quickly shot short capsule and a complete video campaign is normal. The real question is therefore not just: “how much does a video cost?”, but rather: “what content needs to be produced to achieve my objective?”
A clear quote should help you understand the budget, not get lost in technical details. It should specify preparation time, shooting, editing, versions, subtitles, rights, corrections, and any potential extras. This allows for a proper comparison of several proposals, beyond the final amount.
Are you preparing a video for your company? At POP Productions, we can help you clarify the format, budget, and content to produce. Contact us to discuss and receive a quote tailored to your actual needs, whether for a corporate video, social media content, an event, or a more comprehensive campaign.
