It is undeniable that social networks have taken a prominent place in our daily lives. Whether for entertainment, to exchange with friends or to search for information, social networks have become essential tools. They have also become communication channels for companies, which are seeking to reach an ever wider audience. In this article, we will see how to reach your audience on social networks, using simple but effective tips.
Social networks offer a unique platform to reach a large and engaged audience. However, publishing content regularly is not enough to achieve this goal. There are simple and effective tricks to reach your audience on social networks and truly create a viral campaign that will increase your visibility and can improve your reputation.
Know your target audience
The first tip to reach your audience on social networks is to know your target audience well. Indeed, it is important to know who the people you want to reach are in order to adapt your content accordingly. Take the time to define your target audience by taking into account criteria such as age, gender, interests, etc. This step may seem basic, but we are not addressing a senior executive with the same content as a student. In addition, it is important to overcome one’s own prejudices about a target category, otherwise one will produce stereotypical content.
Create quality content
The second tip is to create quality content. Social networks are very competitive platforms, so it is essential to offer content that stands out from the crowd. To do this, it is important to create content that adds value to your audience. If you’re in the business of producing video for small to medium sized businesses, focus on the quality of your productions, your creativity and the pop you bring. Please note that this does not mean that you have to have the cleanest possible image for example! Indeed, a lot of content oriented for social networks is better not to be over-produced, to look amateurish to make it more authentic. This is not a hard and fast rule, of course, and it depends greatly on your communication objectives, but sometimes simple, on-the-spot content can be more effective.
Be present on several social networks
The third tip is to be present on several social networks. Each social network has its own particularities and its own audience. By being present on several social networks, you increase your visibility and reach a wider audience. However, it is important to adapt your content to each platform to maximize your impact. It can also be interesting to analyze the different algorithms of the platforms, which do not all work in the same way. Tik Tok favors videos that offer a higher re-watch rate, so it can be interesting to loop the video (with the beginning ending on the end) and create suspense with a title like ‘the last one will surprise you 🙂
The fourth tip is to use hashtags. Hashtags help categorize your content and make it more easily identifiable to users searching for information on a particular topic. It is important to choose relevant and popular hashtags to maximize your visibility. Again, depending on the platform you are targeting, you can opt for a differentiated hashtag strategy. However, we have to relativize the scope of the hashtag in terms of virality, since they are used primarily for classification purposes.
Interact with your audience
The fifth tip is to interact with your audience. Social networks are above all communication platforms. So it’s important to respond to your audience’s comments, ask questions to encourage engagement, and share user-generated content to create an active and engaged community. You can conduct polls, ask questions, take positions that provoke reactions (while staying within the limits of the platforms’ user charters). Good communication does not have to be consensual, depending on the brand and the target audience.
Offer contests and promotions to increase the visibility of your viral campaign
The sixth tip is to offer contests and promotions. Contests and promotions are effective ways to encourage audience engagement and increase your visibility. Offer contests that encourage your audience to share your content, or exclusive promotions for your followers on social networks. If possible, try to have these contests relayed to other influencers, or via reference media.
The seventh tip is to use videos. Videos are very popular content on social networks, as they allow you to tell a story in a visual and captivating way. If you’re in video production, this is your chance to show off your skills by creating short, snappy videos for social media. But depending on your positioning, you can also bet on longer formats, more explanatory or more products like real online ads to increase your reputation with your target audience. The most important thing is to always decline your content, you can also think about doing some makings offs, some sinful re-cuts. The more you post, the better you post!
The eighth tip is to be consistent. Social networks are platforms that require a regular presence to stay visible and to keep your audience engaged. So it’s important to publish content regularly and consistently to keep your audience engaged. A tip for this would be to make a provisional schedule, to produce a package of content during a week for example, and then broadcast at regular intervals over the following weeks. You don’t need to generate a lot of engagement with each of your posts, but you should stay consistent so as not to spread your audience too thin.
Analyze your results
The ninth tip is to analyze your results. Social networks offer analytics tools that allow you to measure the impact of your content and see what is working and what is not. Use these tools to adjust your strategy and maximize your impact on social networks.
Finally, here’s a tip that might really surprise you: the use of artificial intelligence to optimize your presence on social networks . Indeed, more and more companies are using AI tools to analyze their social network data and adjust their strategy accordingly. These tools can help you understand your audience’s behavior, predict trends and adapt your content to maximize its impact. So, why not try the experiment and use AI to go viral on social networks?
Let’s say you want to promote your video production business on Instagram. You’ve created a professional account and you regularly post interesting content for your audience, but you’re struggling to increase your follower count and generate engagement.
That’s where an AI tool can help. You can use a platform such as Hootsuite Insights for Instagram that uses AI to analyze your Instagram account data and give you real-time recommendations on the best times to post your content, what type of content gets the most engagement, which hashtags are most popular in your niche, which influencers to follow and more.
Using the data and recommendations provided by the AI tool, you can adjust your content strategy and optimize your presence on Instagram to increase your visibility, attract new followers, and encourage engagement with your audience.
It is important to note that using AI to optimize your social media presence does not guarantee immediate success and often takes time and patience to achieve significant results. However, using AI can certainly help you understand your audience and adjust your content strategy to maximize your impact on social media.