We had the opportunity to create 40 presentation videos for each ULB bachelor.
These videos are posted on the University’s website, enabling students to get to know the graduates through the testimonials of students, former students and professors.
Each video illustrates not only the course content, but also the unique learning environment ULB offers. For example, a political science student shares his experience of the class debates and group projects that helped him develop his leadership skills.
This video presentation initiative is not just about providing information, it’s also about inspiring future students and giving them confidence in their choice of career path. By seeing the testimonials of former students who have achieved success in their careers, new baccalaureate holders can project themselves and look to their future with optimism. We’ve also received positive feedback on social networks, with students expressing their enthusiasm for the programs after watching the videos. This shows the impact that authentic, accessible testimonials can have.
Each video was carefully edited to keep viewers’ attention, with smooth transitions and appropriate lighting. We also took into account feedback from ULB’s communications section to improve the content, incorporating suggestions on aspects to highlight, such as the international aspects of the university, academic exchanges, and internship opportunities.
Discover our presentation videos
To create these videos, we conducted 62 interviews over five days on campus, and assembled the various testimonials within a time limit and a standardized style. This included sessions with students from various faculties, asking them to share their challenges and successes. One engineering student mentioned how practical projects helped him apply his theoretical knowledge, transforming his approach to learning. These authentic stories add a personal and inspiring touch to the videos.
Each video was also subtitled, and a general video including a best of was produced. This compilation highlights the highlights of each testimonial, giving prospective students a quick and engaging insight into the bachelors on offer. Production included visual elements such as the campus, facilities and student events, creating an immersive experience. In addition, we ensured that each video was optimized for SEO to reach a wider audience.
