What is the Video Podcast?

Video is the future of digital marketing. Even the podcast, long confined to an audio format, has been revamped to include images to better appeal to the public. But what is a video podcast and what are the advantages?

The origins of the video podcast

Podcast is a word obtained by merging iPod and broadcast which means broadcast. This is a very recent term, coined in 2004 by British journalist Ben Hammersley and later popularized by Apple. A podcast is an audio file, often in MP3 format, that users can download and listen to later on their portable player or other mobile device. The frequency of editing these audio contents varies from one podcaster to another. If they have subscribed to a podcast, users can then automatically obtain each newly produced episode. While the audio podcast was a popular format for individuals and radio stations, TV stations and businesses among many others have appropriated it. It is accessible to all. The video podcast is based on the same principle as the audio version, but as its name indicates, the sound is grafted with static or non static images.

Why make a video podcast?

The video podcast is a good way to develop your audience. In fact, video will account for 82 percent of video traffic by 2020, according to 2016 estimates by IT company Cisco Systems. While podcasts are very popular in the USA, with 1 in 3 consumers, in Belgium they are gaining in popularity. 8% of Belgians listen to podcasts on a daily basis. Regular production of video podcasts is also a good way of building community loyalty. This format is also easy to implement. Its production is inexpensive, requiring no specific equipment. Free software, a camera and a smartphone can be sufficient to record the audio and to add the video element. The video podcast is also compatible with social networks and video platforms like YouTube. Adopting this format is a good way to increase your visibility.

Record a video podcast

What to do?

Preparing your subject

To get started, prepare your content by defining the key points you want to cover. This will give you a good thread to follow. You don’t have to write out the entire text of your speech, otherwise you’ll come across as off-putting. Prefer a structure that allows you to get lost and return to your subject if necessary.

Choosing your distribution channel

When it comes to broadcasting, there are several options open to you, and your choice will depend above all on the community you already have.

Twitch is obviously the reference if you want to record and broadcast simultaneously. In this case, you won’t be able to rework your video, but you will be in direct contact with your audience, who will be able to ask you questions that you can answer.

Youtube is less focused on interactivity, but allows you to upload a video you’ve edited beforehand. This is undoubtedly the best option if you want to exert control over your content. But this obviously takes longer than a live broadcast.

What equipment do you need for a video podcast?

It all depends on your ambitions. In principle, there’s nothing to stop you using your smartphone to record.

Which microphone to buy for a video podcast?

But if you want a minimum of quality, and have a bit of budget, we recommend you at least invest in a good microphone.

Sound is your main vector, and there’s nothing more unpleasant than following a piece of content for which you have to concentrate in order to understand it.

For a good entry-level microphone, expect to pay around €250. The Rhode Podcaster seems to us a very comfortable choice for starting out.

If you can’t afford to spend that much, you’ll find a very interesting alternative in the Stagg brand, which offers a micro USB from 65 euros .

Which camera to buy for a video podcast?

As for the camera, a webcam could do the trick just fine! The advantage is an affordable price, and quite decent quality, especially if you take care to light the recording tray . Another advantage is that you can use the webcam directly, without having to buy hardware to convert your signal, since they plug in via USB.

For those looking for a more high-end product, there’s plenty to choose from. But you’ll need an interface to convert the signal from the camera so that it can be recognized by your computer. This quickly adds to the cost, and you should expect to pay 350 euros for the entry-level ATEM from Blackmagic.

The different types of video podcast

Depending on how comfortable you are with the tools and video creation, you can choose between:

  • The background video podcast , which consists of converting the audio file into a video file and adding an animated or non-animated image as a background or audiogram.
  • Slides-show-style video podcasts andvisuals integrate several slides to highlight important points such as key figures, etc.
  • The live video podcast. The content is then recorded live. It is a guarantee of authenticity and allows for better interaction with users.
  • Remote video podcasting involves recording an exchange between speakers in different locations, using videoconferencing software.
  • The vlog-style video podcast. Like YouTube, this method consists of recording the conversation between the speakers. You will need a microphone, a camera and good lighting.

Podcast recording with Pop Productions

The Pop Productions team specializes in website creation, but also everything related to video. In this second case, we take care of everything from pre-production to post-production. Our innovative equipment and tools allow us to meet the expectations of all our customers. Aware of the popularity of podcasts, we also allow you to record them in our audio booth to ensure the quality of the soundtrack. If you’re thinking of creating video podcasts, let us know about your project so we can discuss its implementation.

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